10 of the Best Beauty Brands on Instagram Right Now

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We all know the brands M-A-C, Too Faced and Urban Decay.  But names like Sugar Pop or Jeffree Star Cosmetics may be a little foreign to you.  However, you really need to get out of your comfort zone because these are the brands that you NEED to be paying attention!

If you have an Instagram account then this is where you will find more makeup companies just like these!  All you need to do is search for one and then loads of more makeup goodies will pop up on your feed.

But instead of having you do the heavy lifting, I will list for you the top Instagram makeup brands that you need to follow right now!

1.Jeffree Star Cosmetics

The lip goddess @missjazminad wearing our new #velourliquidlipstick shade #SCORPIO ??????

A photo posted by Jeffree Star Cosmetics (@jeffreestarcosmetics) on

2.ColourPop Cosmetics

3.LipLand Cosmetics

4.Ofra Cosmetics

5.Dose of Colors

6.Melt Cosmetics

7.Sugarpill Cosmetics

? @Brittanie_evans is forever perfect in #sugarpill eyeshadows!

A photo posted by Sugarpill Cosmetics (@sugarpill) on

8. Gerald Cosmetics

9. Shea Moisture


10. The Lip Bar

Amaretto Sour! 🌞🌞🌞

A post shared by The Lip Bar (@thelipbar) on


I know you are drooling right now so I’ll give you a minute to wipe your face.

Which one of these will you be going broke over next?

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Profile photo of Passionate make-up enthusiast!

Casey Hetherington

Editorial Manager: love creating new looks, trying out products and putting a smile on someone’s face. Follow My Blog

  • I love all the comments! You guys are truly amazing and thank you for all the support :) xoxo

  • You are a great guy!!!!!

  • Noted!!! I’ll have to see what I can come up with :)

  • The things that people can create are amazing!

  • No way, I learn by watching youtube videos. And practicing!!!!

  • You should shout them out and see if they can get on that!

  • Welcome love!

  • He is the fierciest!

  • Omg that’s amazing!

  • Makeup is legit doing a hostile take over!!!! lol

  • They are all amazing!

  • Dionysia Litsi

    I love watching make up tutorials and how to videos..i haven’t seen some of these yet but i am going to check them soon.thanks for sharing these instagram accounts!!

  • Melanie Edjourian

    I found this really interesting, I’m not on instagram so wouldn’t have seen these if you hadn’t shared.

  • Instagram is great for brand promoting, these brands made the right choice to join. It’s cool to see new brands and also try their products, there are awesome brands that don’t get attention too much.

  • Never heard of any of these actually but am interested in checking out Melt now!

  • Evelina

    Loved your post! Some of the threads are so creative

  • Vladvaida.com

    Oh wow makeup can be so creative. Never really thought of these. Sharing this with the gf so she can enjoy this post better hahaha.

  • Kara

    Wow, the make up on these women is stunning

  • Instagram is so popular and powerful. We can discover now everything. I’ve never heard about them before. Definitely I need to check some of these out!

  • adapperchick

    It’s interesting to see how makeup is evolving and the growth and talent in that industry. Yes to the lip bar!

  • Ruthie Ridley

    I love the creativity in makeup and beauty these days! So awesome!

  • How interesting, love the list. I am always looking for ways to learn about other IG accounts out there.

    xx, Kusum | http://www.sveeteskapes.com

  • OnceUponADollhouse

    This is amazing! Melt cosmetics will quickly become a fav over here! XO

  • Ana Ojha

    Thanks for sharing this great list! I will check out their feeds and follow few of them to get myself updated with new beauty trends!

  • OMG! Melt cosmetics! Woweee, love their Instagram feed! :) great round-up xx

  • mark and kate

    Yeah, like me, I haven’t even heard of most of these brands before. Might be fun to go and buy some of these and try them out.

  • Wow…where have I been? Most of these I’ve never even heard of. Looking forward to digging around and checking out some of these lovely lines!

  • Beautyqueenuk

    I follow Colourpop and Jefree Star, both of which are just fantastic x

  • I see that these brand use very powerful image that empower women. I would like to see a more customer approach, with real women using their make up, not models. :)

  • Rosie Heather Roman

    There are some great brands here. I really like the look of Melt Cosmetics, that instagram image is amazing.

    Rosie | http://www.rosieromance.com

  • I love makeup so this post is right up my street. I need to try Colourpop.

  • I’m a huge fan of lipsticks, not exactly a make-up lover but lipsticks are always one of my favorite things. I’m into colourpop right now but I would love to try these other brands! SO awesome!

  • Emma

    This is SUCH a great post!! Never heard of some of them, but i just creeped their instagrams ;) very awesome!

  • Yes! I love all of these brands. I’m reviewing the Jeffree Star palette on Thursday: love:)

  • Celena Marie

    There are so many brands I’ve never heard of before–thanks so much for the list! Definitely going to check some of these out!

  • Rachel Golden

    I’ve only heard of the first two, but the rest look amazing, as well!

  • It’s amazing how popular Instagramers can really make a brand so popular. Great picks :)

  • Little Steps

    Lovely list!

  • These sound like awesome brands. I’ll have to start looking through them on Instagram!

  • Danielle Urquhart

    These ranges look amazing Gerald looks like my favourite the oackaging is gorgeous x

  • Little B & Me

    This just makes me sad that I am so useless at make up haha x

  • I follow quite a few of these on Instagram, the Kat Von D account is one of my favourites. And of course Jeferre Star x

  • BuildYourOwnEmpire

    I’m so desperate to try the Colourpop lippies! There isn’t a single store online that would deliver to Slovenia, I am so bummed out! I would love to get my hands on their ultra matte satin lippie in Trap!!!

  • That Melt Cosmetics image is just incredible – thank you!

  • I’d love to try sugarpill and colourpop! :D

  • You have no idea how much I want to try Jeffree Star makeup, his lipsticks always look insanely good and he is a fierce queen.

  • I love how affordable Colourpop is! I also have a ton of Ofra’s liquid lipsticks. I wasn’t familiar with a lot of these other beauty companies.

  • I’m surprised to find I’ve heard of most of these! My favorite being Sugarpill.. I’ve loved Sugarpill for years and I’ve even got their logo tattooed on me haha!

    xoxo, Sam | thehauntedhousewife.com

  • Talya Stone

    Instagram is so amazing for discovering awesome beauty brands – loving Melt Cosmetics!

  • Kerry O’Byrne

    Love all of these brands, I have products in the majority. You are right, they are all over Instagram, it really shows you the power of influence and how much make up is taking over!

  • I have so many more people to follow now! Love these accounts!

    xo, Alicia | Alicia Tenise