Biggest Beauty Commercial Fails

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Some of us are very susceptible to advertising– and some of us can call a bluff when we see it. Unfortunately due to the innovation of video editing, you can’t watch people trip in their high heels or smudge their lipstick clean off. Instead, we have to dig a little deeper– past the shiny facades of PhotoShop and studio lighting– to find the flops and failures. For your personal enjoyment and to fuel feelings of superiority, check out this list of everything from blatantly funny to that’s-not-funny-I-spent-money-on-this:

LOL/why: Maybelline Chaotic Lash

Biggest Beauty Commercial Fails

Maybelline, you’ve done so much better. This new mascara looks like every other one on the market– just with a slightly bent brush and exponentially clumpier. I thought we were trying to avoid clumps…? Also, you can get your lashes thick and looking as if they’re slept-on with pretty much anything. Sorry, Maybelline. Not this time.

Uh, ok: bareMinerals

Biggest Beauty Commercial Fails

Don’t get me wrong– I love bareMinerals. However, upon watching a recent advertisement, the company boasted of successfully applying their foundation to a flower petal, which evidently still looked great after 48 hours. I suppose some of us are delicate, but we’re still humans.

Optimism destroyed: the Air Curler

Biggest Beauty Commercial Fails

It’s one of those things that you just really want to work– because if it did, you would believe in just about anything again. Aliens, Bigfoot, diets, love… anything. Alas, our hopes were dashed by what is essentially nothing more than a plastic bucket. Deep down, we knew it would fail us… but that doesn’t make it hurt any less.

Lying to my face (and legs): Nair

Biggest Beauty Commercial Fails

Notice the luminescent, hairless model. Notice the promise of lasting “weeks longer than shaving.” Notice the assertion of being ~Naturally Smooth~. Well, my naturally hair-growing self did not quite look like the Barbie on the box. They always show you beautiful, airbrushed skin afterward– I got itchy, burning, red, bumpy skin. If you want to read about my trials, click here.

Straight-up robbery: the InStyler

Biggest Beauty Commercial Fails

So many moving parts, so many commercials– and so much money. My aunt, who bought it and now never uses it, was kind enough to warn us not to waste our time on this shiny sham. Maybe there’s a top secret way to make it work like on the commercials, but if there is, I don’t know anyone who’s found it.

Did we miss any? Comment and let us know your most laughable finds!

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Angelina Hoidra

Beauty Editor: A college senior in DC trying to find the balance between Whitman and Wilde and stopping at Sephora along the way.

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